Why is retaining measurement accuracy now more important than ever?
As companies are facing more and more challenges with their marketing budgets, Return on Advertising Spend (ROAS) becomes a topic
Author: Nadia Morozova
Digital and sustainability are still top of mind in the luxury industry
The last quarter brought me several opportunities to discuss and reflect on the latest marketing trends in the luxury and
What value can different tools bring for your neuromarketing research?
In this second blog post with highlights from Neuromarketing World Forum 2022, I have decided to focus on some specific
How to achieve highly impactful neuromarketing research?
In todays’ blog I would like to share somewhat belated but still relevant highlights from Neuromarketing World Forum 2022. Before
‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023
Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various
Enriched Insights 