Deal Maker Europe 2024 Keynote Presentation: ‘Revolutionising Shopper Journeys: Community Commerce & AI
- Neuroscience research shows planned, unplanned, and impulse purchases have different underlying mechanisms.
- The purchase journey is shortening, meaning there is much less time between product discovery and purchase.
- More than 70% of consumers agree that social media platforms have inspired them to make purchases, even when they weren’t looking to shop.
- AI allows the building blocks of community commerce to amplify each other.
IIEX Europe 2023 Panel Discussion: “Have we Left the Consumer Behind?”
- Insights are the sparks of inspiration for brand building. And when it comes to building a strong brand, understanding value to consumers is fundamental. Yet has the “gold rush” of gathering data lured us away from this foundation as we focus instead on shiny objects of the next big thing?
- Discussing why crisis breeds clarity, the dark side of data, and how the process of gathering data today is redefining the insights profession of tomorrow.
MAD//Fest 2022 Keynote Presentation: “TikTok Advertising Cuts Through”
- The digital space is becoming more and more crowded, making it harder than ever for brands to grab attention and to build deeper connections.
- However, TikTok’s fundamentals are designed to cut through. TikTok users have longer fixation on ads.
- As a result, users notice products in ads faster, and products get noticed by more users.
- But TikTok doesn’t just cut through.
- Attention to products & brands on TikTok uniquely drives results for TikTok. And so, brands on TikTok are more liked resulting in increased brand favorability.
IIEX Europe 2022 Keynote Presentation: “Music that Turns Up the Volume on Ad Research”
- Music empowers brands to better communicate their message and form deeper connections with audiences.
- And the words used in music can further amplify a brand’s message.
- The right music can also help a brand better connect with their audience.
- Recognizable Songs are more liked than the other music types, and generate significantly higher purchase intent.
- Instrumentals are more likely than the other music types to be shared online by 18-24 year olds, and achieve the strongest brand recall.
- Brand Tailor-Made generate the most intrigue and are seen as ‘intelligent’. They also achieve significantly more track clicks.
Quirk’s London 2022 Keynote Presentation: “The Creator Effect. How to Build Consumer Empathy that Goes Beyond Your Organization”
- TikTok creators don’t just create content they create a sense of belonging that allows to build strong consumer empathy with TikTok audience.
- On TikTok no two creators are the same and it allows to develop meaningful insights and bring brand-consumer relationship to the next level. Giving a chance for brand on TikTok make it together.
- The power of many to many: The greater the empathy with TikTok audience the greater effect on brand fame.
Vogue Business x TikTok Panel Discussion 2022: “Luxury’s New Checkout: Changing the Path from Discovery to Purchase”
- While the majority of shopping journeys are still completed off-platform, discovery and inspiration via social media instigates the decision to buy.
- Ads that are styled as inspirational content rather than traditional sales stories are more likely to encourage conversion.
- Brands need to be there with a creator at the moment of peak emotional engagement when consumer sentiment is strongest.
QUAL360 2021 Keynote Presentation: “The new era of qual: Scaling up qualitative research”
- Analyzing the value of qualitative research: Looking into the role of qual.
- Quantifying qualitative research with digital tools: Evaluating possibilities and the needed circumstances.
- Conducting a qual study on a big scale: Recognising the main challenges and technology possibilities.
- Looking into the future of research structure: Blending qual and quant in research function.
QUAL360 2021 Panel Discussion: “Connecting with consumers and increasing engagement remotely: Best practices”
- Discussing the main challenges of remote qualitative research.
- Tips and tricks to ensure connection in virtual interviews, workshops or ethno studies.
- Analysing lessons learnt from online research: Identifying improvement areas.
Quirk’s 2021 Keynote Presentation: “What makes TikTok audiences tick?”
- Mind-set over age: findings show that categorizing TikTok audience by intent tends to be far more effective than traditional demographic segmentation. The research identifies four mind-sets that set the platform apart from others: entertain, participate, uplift and discover.
- Entertainment first: Two-thirds of people using TikTok do it to be entertained, enforcing the need for marketing strategies that focus on content first and foremost.
- Call to action matters: Participating and showing up is hugely important for those on TikTok and the majority of people in that mind-set respond positively to branded content – explaining the success of recent creative campaigns by Revolution, Sage and ASOS.
- Ultimately, this research shows that defining a target based around mind-set rather than a demographic, and understanding what the user is truly looking for, will lead to a deeper understanding and more meaningful interaction with customers.
Measure of Music 2020 Panel discussion: “Measuring Marketing: Using Insights to Find, Keep & Grow Audiences”
The tools, tech and tactics modern music marketers use to turn data into actionable insights to find the right people and deliver the right messages at the right time to grow & delight audiences.
IAB Europe Industry Insider 2020 Panel discussion: “Where Great Ads Thrive: Insights from Kantar, TikTok and Twitch”
Great advertising needs great media environments, but understanding the quality of a media placement is becoming increasingly complex. The medium is now part of the message like never before. The COVID-19 pandemic has forced marketers to shift investment to align with rapidly changing consumer behaviour. Many are increasing their digital media investment and are more willing to try something new. Amidst this volatility, which environments can advertisers trust to reflect the aspirations and ambition of their brand?
Kantar’s new Media Reactions study has shown that newer digital environments such as TikTok and Twitch are particularly popular with consumers. Please join us for this IAB Europe Industry Insider webinar as Kantar review key findings from their ad equity research and find out why consumers are so positive about ads on certain digital media platforms. We’ll also hear from TikTok and Twitch about how brands can best take advantage of these exciting media spaces.
Social Intelligence World 2018 Keynote Presentation: ” Connecting Social Intelligence to the Rest of the Organisation”
Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same time, still many questions occur on how to build strong Social Listening agenda that will enable companies to develop impactful consumer insights.
MRS FMCG Research Summit 2018 Roundtable Discussion: “Creating an agile insights environment”
In the fast-paced FMCG environment, traditional methodologies aren’t always the best option. More innovative, technology-centric and agile research techniques may provide the answers. This discussion examines how to start using more agile research techniques and what types of business questions would be the best addressed by them.
ESOMAR Congress 2017 Panel Presentation: “Building Collaboration between Researchers and Start-ups”
In the fast-paced FMCG environment, traditional methodologies aren’t always the best option. More innovative, technology-centric and agile research techniques may provide the answers. This discussion examines how to start using more agile research techniques and what types of business questions would be the best addressed by them.
MRMW 2016 Keynote Presentation: “Transform your Consumer Empathy with the Use of Mobile”
- Consumer Empathy is a set of mind
- For the whole Multifunctional and Leadership Team
- That is institutionalized within the organization
- And represents the best research ROI.
MRMW 2016 Panel Discussion: “Technology Impact on Market Research”
- We as market research professionals definitely shouldn’t be threatened by the modern technologies, in fact we can benefit from them a lot!
- Market researchers need to develop a set of skills to be able to leverage these technologies – like using data from connected devices and social media. However, it doesn’t mean that we as professionals are required to have an absolutely different profile in terms of the technical skills.
- Bringing insights into action is still a core of our job and technologies just bring us an access to a broader spectrum of information that can be leveraged for insights generation.
QUAL360 2016 Keynote Presentation: “Making friends with neuro”
- Analyzing the realistic potential of incorporating neuroscience into your research methodology
- Seeing is believing: enabling deeper insights through eye tracking
- Measuring implicit associations that influence consumer decisions
Enriched Insights 