Generate in-depth consumer insights with the help of Neuroscience
Debates about the value-added of the consumer neuroscience research continue to be very broad and active among marketing and consumer
Author: Nadia Morozova
Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Video is a powerful tool to communicate innovative research methodologies
Last month I had a great chance to share my ideas and experience on how video can facilitate communication of
Enriched Insights 