Nadia Morozova

Creating an agile Insights environment

Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an

Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased

These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue

We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do