Why is retaining measurement accuracy now more important than ever?
As companies are facing more and more challenges with their marketing budgets, Return on Advertising Spend (ROAS) becomes a topic
Category: Analytics
Developing Highly Impactful Research Learning Agendas
One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the
Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
How to make research highly actionable?
Research actionability has been a broadly discussed topic in the industry in the last years. However, I still find the
Marketers Thinking vs Consumers Perception
The end of the year is the perfect time to come to something that you have been postponing for “some
Enriched Insights 