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Category: Campaigns

January 23, 2016 Academic Studies / Campaigns / Communication

Get Your Consumers Attention

Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store

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January 23, 2016 Academic Studies / Campaigns / Cross-selling

Should We Invest Heavily in Cross-selling?

The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and

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January 15, 2016 Campaigns / Made In

“MADE IN” Products

The first time when I entered a supermarket in Copenhagen I immediately asked myself a question: “Are these people so

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