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Category: Communication

November 13, 2017 Academic Studies / Campaigns / Communication / Digital / Research Business Impact / Word of Mouth

Positive, Emotional, and Practical Messages Go Viral

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

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February 21, 2016 Campaigns / Communication / Word of Mouth

Building Your Word of Mouth

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands

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January 23, 2016 Academic Studies / Campaigns / Communication

Get Your Consumers Attention

Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store

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January 15, 2016 Academic Studies / Communication

Negative Digital Feedback

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers

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