Research Methodologies – Page 4

Generate in-depth consumer insights with the help of Neuroscience

Debates about the value-added of the consumer neuroscience research continue to be very broad and active among marketing and consumer

Last month I had a great chance to share my ideas and experience on how video can facilitate communication of

Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an

Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased