Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Category: Value for Money
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
What affects perceptions of Value for Money?
One raining evening after a long walk in Oxford I came up to enter a symbolic place- Blackwell’s bookshop where
Enriched Insights 