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Tag: Consumer Insights

November 13, 2017 Academic Studies / Campaigns / Communication / Digital / Research Business Impact / Word of Mouth

Positive, Emotional, and Practical Messages Go Viral

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

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September 20, 2017 'Fast and Easy' Research / Conference Highlights / Research Business Impact

Top 7 Highlights on Collaboration between Researchers and Start-ups

This summer has been very productive in terms of growing my experience on how consumer insights experts can accelerate start-ups

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June 19, 2017 Academic Studies / Campaigns / Value for Money

Why can price promotions become dangerous?

Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories

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May 15, 2017 Academic Studies / Cross-selling / Loyalty

How to build a strong loyalty program?

How many times have you heard from your marketing manager that this is the time to think about a new

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April 13, 2017 'Fast and Easy' Research / Digital / Mobile surveys / Research Business Impact

Top 5 Insights from ESOMAR Research Rally in London

Today I would like to share with you my key ideas & insights from the ESOMAR Research Rally that recently

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