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Tag: Consumer Research

July 31, 2023 Academic Studies / Conference Highlights / Consumer Neuroscience / Research Methodologies

What value can different tools bring for your neuromarketing research?

In this second blog post with highlights from Neuromarketing World Forum 2022, I have decided to focus on some specific

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July 6, 2023 Academic Studies / Communication / Conference Highlights / Research Methodologies

How to achieve highly impactful neuromarketing research?

In todays’ blog I would like to share somewhat belated but still relevant highlights from Neuromarketing World Forum 2022. Before

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March 22, 2023 Analytics / Research Methodologies

Developing Highly Impactful Research Learning Agendas

One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the

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January 9, 2023 Research Methodologies

Secondary data that drives actionability

More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along

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February 11, 2020 Academic Studies / Research Methodologies

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

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