Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
Tag: Consumer Research
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Video is a powerful tool to communicate innovative research methodologies
Last month I had a great chance to share my ideas and experience on how video can facilitate communication of
Creating an agile Insights environment
Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an
Create the most impactful approach to your Social Listening program
Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same
Enriched Insights 