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Tag: Consumer Research

March 27, 2018 Communication / Research Methodologies

Bringing Multisensory Consumer Experience into Strategic Marketing Agenda

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased

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February 5, 2018 Academic Studies / Loyalty

Why are Sensory Insights so Important?

These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue

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December 4, 2017 Digital / Research Business Impact / Research Methodologies / Technologies

Bring The Start-up Mindset to Your Research

Last week I had intense time working with start-ups on how to achieve a step-change in their business via in-depth

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October 30, 2017 Conference Highlights / Research Business Impact / Research Methodologies

ESOMAR World Congress 2017 – Key Trends in Marketing Research

1. Social Listening with Picture Analysis Social Listening continues to be a valuable research tool for many companies. However, companies

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July 3, 2017 Research Methodologies

Behavioral Science that empowers Product Innovation

Today I would like to introduce the conversation that I had the great privilege to conduct with Dr. Helena Rubinstein –

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