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Tag: Consumer Research

December 29, 2016 Academic Studies / Digital / eCommerce

Top 6 Insights on Digital

Digital continues to bring to marketers more questions than answers. Here I would like to share a set of holistic

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March 13, 2016 Conference Highlights / Research Business Impact

Qual 360 Conference Highlights: Part III – research to drive a business impact

In the last part of my Qual 360 Conference Highlights I would like to focus on the core discussed ideas

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March 6, 2016 Arts Therapy Techniques / Conference Highlights

Qual 360 Conference Highlights: Part II – arts therapy techniques

Here I will continue sharing of the highlights from Qual 360 Conference in Berlin. This part is especially exciting for

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March 5, 2016 'Fast and Easy' Research / Conference Highlights

Qual 360 Conference Highlights: Part I – ‘fast and easy’ research

Two weeks ago I’ve participated as a presenter in the European Qualitative 360 Conference in Berlin. The topic of my

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February 21, 2016 Campaigns / Communication / Word of Mouth

Building Your Word of Mouth

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands

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