PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on finishing my PhD project on the underlying mechanisms of unplanned and impulse purchases in e-commerce.

This year I promise to come back with regular updates, some of them will be definitely related with the project and the key insights & business recommendations. However, many other unrelated materials have been also prepared and will go live soon.

In the video below I provide an outline of my PhD project with the key research findings and recommendations.