What value can different tools bring for your neuromarketing research?
In this second blog post with highlights from Neuromarketing World Forum 2022, I have decided to focus on some specific
Category: Academic Studies
How to achieve highly impactful neuromarketing research?
In todays’ blog I would like to share somewhat belated but still relevant highlights from Neuromarketing World Forum 2022. Before
Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Design Thinking for the development of experiments
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
Enriched Insights 