Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Category: Targeting
Which customers should we focus on?
I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do
The value of customers segmentation
Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies
