Knowledge Management for Insights organizations
Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as
Category: Academic Studies
PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
Enriched Insights 