Academic Studies – Page 4 – Enriched Insights

Building Shopper Perceived Ownership in the Era of eCommerce

The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over

One raining evening after a long walk in Oxford I came up to enter a symbolic place- Blackwell’s bookshop where

Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store

The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do