Why is retaining measurement accuracy now more important than ever?
As companies are facing more and more challenges with their marketing budgets, Return on Advertising Spend (ROAS) becomes a topic
Category: Campaigns
Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
Positive, Emotional, and Practical Messages Go Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
Building Your Word of Mouth
Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands
Enriched Insights 