Communication – Enriched Insights

Digital and sustainability are still top of mind in the luxury industry

The last quarter brought me several opportunities to discuss and reflect on the latest marketing trends in the luxury and

In todays’ blog I would like to share somewhat belated but still relevant highlights from Neuromarketing World Forum 2022. Before

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased