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Category: Digital

August 14, 2023 Communication / Digital / Luxury

Digital and sustainability are still top of mind in the luxury industry

The last quarter brought me several opportunities to discuss and reflect on the latest marketing trends in the luxury and

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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December 24, 2018 Conference Highlights / Digital / Research Business Impact / Research Methodologies

Conference Highlights “Social Intelligence World 2018”

In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.

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April 27, 2018 Digital / Research Methodologies

Create the most impactful approach to your Social Listening program

Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same

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December 4, 2017 Digital / Research Business Impact / Research Methodologies / Technologies

Bring The Start-up Mindset to Your Research

Last week I had intense time working with start-ups on how to achieve a step-change in their business via in-depth

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