What value can different tools bring for your neuromarketing research?
In this second blog post with highlights from Neuromarketing World Forum 2022, I have decided to focus on some specific
Category: Research Methodologies
How to achieve highly impactful neuromarketing research?
In todays’ blog I would like to share somewhat belated but still relevant highlights from Neuromarketing World Forum 2022. Before
‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023
Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various
Developing Highly Impactful Research Learning Agendas
One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the
Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Enriched Insights 