Secondary data that drives actionability
More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along
Category: Research Methodologies
Design Thinking for the development of experiments
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Hands-on knowledge resources
Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals
Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
Enriched Insights 