Qual 360 Conference Highlights: Part I – ‘fast and easy’ research
Two weeks ago I’ve participated as a presenter in the European Qualitative 360 Conference in Berlin. The topic of my
Building Your Word of Mouth
Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands
Get Your Consumers Attention
Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store
Should We Invest Heavily in Cross-selling?
The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and
Which customers should we focus on?
I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do
Enriched Insights 