Digital and sustainability are still top of mind in the luxury industry
The last quarter brought me several opportunities to discuss and reflect on the latest marketing trends in the luxury and
Tag: Consumer Insights
What value can different tools bring for your neuromarketing research?
In this second blog post with highlights from Neuromarketing World Forum 2022, I have decided to focus on some specific
‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023
Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various
Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Enriched Insights 