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Tag: Consumer Research

January 23, 2016 Academic Studies / Consumer Profiles / Targeting

Which customers should we focus on?

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do

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January 15, 2016 Academic Studies / Communication

Negative Digital Feedback

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers

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