Enriched Insights

The value of customers segmentation

Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies

Thinking about Consumer Behavior classes I quite often remember heavy books and lots of abstract models. However, once I was

The first time when I entered a supermarket in Copenhagen I immediately asked myself a question: “Are these people so

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers